emilywmason1904May 25, 20201 min readAlum combats ‘heroin chic’ trend with styleIn the late ’90s, supermodel Kate Moss popularized “heroin chic,” a fashion style based around grunge. Today, Cathleen DaCosta ‘10 has repurposed the phrase, turning it from a glamorization of drug addiction into a slogan raising awareness for the opioid epidemic.
In the late ’90s, supermodel Kate Moss popularized “heroin chic,” a fashion style based around grunge. Today, Cathleen DaCosta ‘10 has repurposed the phrase, turning it from a glamorization of drug addiction into a slogan raising awareness for the opioid epidemic.